The movie "The Shawshank Redemption" showed the cruel life in prisons,but in São Paulo, Brazil, 900 prisoners of several prisons can plan a better life, releasing their sensitivity through a work of design in paper, a different and unique experience worldwide. The work consists in assembling tridimensional cards, using the logo of the company/customer, for special events such as: launching of a product, calendars, year-end messages, anniversary of a company or its employees'birthday... The cards are hand made, using the insertion technique with no use of cuts and glue. In order to make the cards, the prisoners receive a special training. For the prisoners, there are many advantages to work with cards:

1)For every three days of work there is a reduction of one day of their punishment.
2) They earn a certain amount of money for every thousand of cards produced.
3) When they leave the prison they are able to establish a small business in their communities, thus becoming a trainer in the local community.

This social project belongs to Ramblas of Brazil, which has been producing customized cards for the last 15 years. Among its clients there are major corporations such as: Kimberly-Clark, John Deere, BMW, SAS Institute, Avon,Hilton Hotel, Pfizer, Roche, Bristol Meyers ,Lilly Laboratories, CNA, Dow Chemical, AGF Security, Chub Security, ABN AMRO Bank, Massey Ferguson - AGCO, Allied Signal Automative, Ceccato, Loyds Bank, Rosco, Sunnyvale, People Soft,U.S. Consulate among others... Known as architecture in paper, the cards gave to Ramblas the following awards: Woman of the Year 2000/Claudia Magazine, Quality Award, Businesswoman of the Year 2003, and Strathmore Award (a company with 110 years of existence, which is a paper supplier for the White House)